Product strategy, workflow transformation, and AI adoption.

Senior Product Manager and Business Analyst with a track record across Disney, Fox, and NBCUniversal — and enterprise systems work spanning media, supply chain, marketing, and operations.

Get in touch View selected work

Experience across leading enterprises

20th Century FoxDisneyFox CorporationNBCUniversal

Selected Work

Enterprise product, platform, and AI initiatives — from current work to a track record across leading media companies.

IT Consultant · AI & Data Products · 2025–Present

AI Agents for Sales Intelligence & Customer Sentiment

Currently leading two AI initiatives on Databricks for an enterprise client. The first: designing an AI agent that answers natural-language questions about top-of-funnel demand and reach, drawing on data integrated from multiple contracted sources. The second: a customer-sentiment system that analyzes voice calls and voice messages, classifies each interaction as positive or negative, and surfaces summaries to business teams — with a follow-on phase teaching Genie to answer questions against those classifications.

Databricks & GenieGenerative AI agentsNatural-language analyticsCustomer sentiment classification

Client details available on request.

Senior Product Manager · Disney Media & Entertainment Distribution

Wonderland — Enterprise Digital Asset Management (DAM) Platform

Led product strategy and roadmap for Wonderland, Disney's enterprise Digital Asset Management platform supporting publishing, creative, marketing, and global theatrical distribution teams. Drove metadata governance and taxonomy modernization to improve asset discoverability and quality.

45%

increase in asset discoverability

62%

reduction in metadata defects

40%

faster publishing cycles

Product Owner · Fox Corporation

CRM Transformation across Fox Sports, Fox News & TMZ

Led a high-visibility CRM migration to Braze spanning three major brands, consolidating fragmented audience and lifecycle workflows. Managed backlog prioritization, UAT, training, and go-live across cross-functional teams.

30%

increase in marketing efficiency

brands unified on one platform

Product Owner · NBCUniversal

Global Theatrical Distribution Platform

Built and maintained the roadmap for a global theatrical distribution platform transformation, aligning capability development to strategic priorities. Translated complex business and technical needs into clear requirements and workflow definitions.

40%

faster data ingestion

25%

improvement in sprint execution

What I Do

Where I help organizations turn complex challenges into measurable outcomes.

Product & Workflow Strategy

Roadmaps, process improvement, and the translation of complex business needs into clear, executable plans — aligning technology investment with the outcomes that matter.

AI Adoption & Use-Case Definition

Helping organizations identify where AI genuinely adds value, define practical use cases, and move from exploration to working solutions — grounded in hands-on agent and analytics work.

Business Analysis & Implementation

Requirements definition, stakeholder facilitation, UAT, and change management — the disciplined delivery that carries enterprise platforms from concept through adoption.

The AI Opportunity

Most AI initiatives don't fail on technology. They fail on change management, unclear processes, and stakeholder alignment — the same challenges that determine whether any enterprise transformation succeeds. That's the work I've done for two decades.

I help organizations move past AI experimentation to practical, working solutions — identifying real use cases, defining how AI fits existing workflows, and managing adoption the way successful platform rollouts have always been managed. From enterprises to small businesses, the principle is the same: technology delivers value only when it's adopted well.

Hands-on with

ClaudeCursorDatabricksGenie

About Carlos Blanco

I've spent my career helping organizations adopt technology that changes how they work — and making sure it actually delivers. Originally from Venezuela, I've worked across continents, industries, and languages, with one consistent thread: turning complex business problems into clear, executable solutions.

Most recently, I've led product and platform initiatives at some of the world's largest media companies — Senior Product Manager at Disney, Product Owner at Fox Corporation and NBCUniversal, and over a decade at 20th Century Fox. This work spanned product strategy, enterprise platforms, CRM transformation, metadata governance, and global distribution — consistently translating business needs into measurable outcomes.

That product work is built on a foundation in enterprise systems. Earlier in my career, I implemented SAP and JD Edwards platforms across finance, supply chain, and operations for companies including Chevron, Merck, Baxter, Owens Illinois, and Dole Europe — including a multi-country rollout across Germany, Italy, and Spain. It taught me how large organizations really adopt new technology, and why so many transformations succeed or fail on the human side rather than the technical one.

Today, I focus on where that experience meets artificial intelligence — helping organizations move past experimentation to practical, well-adopted AI solutions, and currently building AI agents and analytics capabilities hands-on.

Let's work together

Whether you're hiring for a senior product role, exploring an AI initiative, or want to talk through a challenge — I'd be glad to hear from you.

Product leadership roles
AI adoption & strategy
Consulting & advisory